The football club AS Roma and Qatar Airways have announced a multi-year partnership that will see Qatar Airways become the club’s official shirt sponsor.
The sponsorship, the largest ever signed by the club and one of the biggest ever agreed by an Italian football club, will see the airline’s logo adorn the front of the first team’s shirts until the end of the 2020-21 season. Under the terms of the deal, Qatar Airways becomes Roma’s Main Global Partner and will be only the seventh shirt sponsor in the club’s 90-year history.
The new partnership will enable Qatar Airways to engage with the club’s 263 million fans worldwide and help Roma reach millions of potential new fans across the globe. The agreement also further strengthens Qatar Airways’ commitment to Italy: the airline currently flies to Rome, Milan, Venice and Pisa and acquired last year the 49 per cent of AQA Holding, the new parent company of Air Italy.
